Customer Focus
We understand that our business exists because of the needs of our farmers. We shall do our best to understand them and fulfill their current and future needs
Teamwork
Employee groups work together to accomplish agreed company goals and objectives or to complete a task in the most effective and efficient way.
Professionalism
Meeting and exceeding the high standards as per the expectations of the particular discipline in terms of the required code of conduct or practice.
Integrity/Trust
Being honest, consistent, truthful and dependable. By practicing integrity, ones becomes trusted.
Innovative
To develop the knowledge that will make modern farming more sustainable, resilient and productive.
Commitment
Our company depends on one another's efforts to succeed. We are committed to our work with farmers to achieve mutual goals.
Accountability
We take responsibility for our decisions, actions and resources entrusted to us, and account for the use and results of these to the stakeholders for and with whom we work.
Respect
We recognize and value the worth, potential and dignity of every human being. Treat others with tolerance, empathy, and fairness.
Diversity
We recognize and value the diversity of life. We seek to promote tolerance, understanding and equity amongst people and between people and other forms of life.
